Akwa Ibom Tourism Industry: Where Are The Hoteliers?



By UbongAbasi Ise


Modern technology is yet to come up with innovations that would help people travel at ease with their houses in a way that when they reach their destination, they pull them up for accommodation. Even if such conception is possible, the question of land and security would still pop up at the point of setting up the house.  Since such reality is farfetched and impracticable, hotels continue to remain a veritable option for people travelling away from home; they also feature significantly as a huge component of tourism.
            As records hold, tourism is now an emerging giant sector in today’s economy as the world is increasingly becoming a globalized community. In search of resources, opportunities and fun outside their immediate environment, people irrespective of race and culture are defying community, state, national and international boundaries to ensure they get to right location. In other words, they prefer exciting environments to do business and to unwind after hectic period devoted for work. Sport activities, cultural festivities, religious and political arrangements also contribute in taking people out of their homes to another man’s land. When people leave their homes, what they think next is how they would be accommodated at their destination. They are concerned about the safety of the environment and could not help being excited about experience their destination hold in stock for them.
            Therefore, whenever travelers think their destination, they think shelter. This is where hotel comes in. As Akwa Ibom State is seeking to place herself conspicuously on the world map of tourism, and to become one of the global destinations vis-à-vis industrialization, there arises the need to interrogate the place of hoteliers in the scheme of things.

The Umbrella Body Of Akwa Ibom State Hoteliers
The hotel owners in Akwa Ibom State have organized themselves under the umbrella of Akwa Ibom State Hotel Proprietors Association, AHPA. On Wednesday 27th December 2017 during the end-of-the-year party at Tranquility Hotels in Uyo, the body swore in Sir Aniefiok Alexander to continue another tenure as its President.
Other members that took the oath of office in a swearing-in ceremony conducted by Barr. Peter Ndem included: Mr. Emman Da Moon (Vice President); Barr. Sylvester Akpan (General Secretary); Elder Peter Akpan (Treasurer); Princess  Petronilla Michael Nkanta (Public Relations Officer); Vera Daniel (Welfare); Engr. (Dr.) Walter Ibiok (Auditor General); Mr. Polynus Asuquo (Financial Secretary) and Mr. Godwin Akpan (Assistant Secretary).

Where Are The Hoteliers In The Tourist Paradise?
Akwa Ibom State can be a tourist delight. Coupled with her rich cultural heritage, the State has a tremendous potential to attract tourists all over the world. Besides being one of the major oil producing states in Nigeria, she can boast of tourist attractions which include long stretch of sand beach on Atlantic Ocean. Other places are Blue River in Ukanafun, Point-Of-No-Return in Ikot Abasi, Oron Meseum, Old Qua Iboe River, Unity Park along Udo Udoma Avenue, Uyo; Godswill Akpabio International Stadium where international football matches are played as well as exquisite hotels and eateries where both local and international cuisines are served.
            As a predominantly Christian State, church programmes bring a lot of visitors across boundaries to the state. Political and government events as well as non-governmental activities also pull the weight, and make the state a destination.
At the moment, the state is undergoing industrialization which means the policy is drawing nationals of different countries to the state. Last yuletide, the state organized a street groove and beach party under the Ukapisua theme which attracted a lot of visitors, and further opened the state to the world. But the question is, how is the state hotel sector organized to accommodate guests, and to give a unique ex
perience to visitors expected in this tourist paradise?
Probably, it seems the proprietors of hotel businesses in Akwa Ibom State have not been given significant role to play in the state’s tourism industry; maybe that is why most tourist sites in the state are not faring better. For instance, while interacting with The Sensor recently, Mrs. Petronilla Michael Nkanta, the AHPA Public Relations Officer, pointed out that if Unity Park at Udo Udoma is allowed to be run by AHPA, the place would have been transformed into a money-spinning business that could have fetched the state huge income.
“If the tourist site at Udo Udoma is given to hoteliers association, we would know what to install there and be making millions of naira every month and every festive time. But they (state government) refused to give us, and refused to privatize the tourist site.
“Let’s look at Ibeno: Ibeno Beach is no longer functioning; what about the old Qua Iboe River, the Uta Ewa Bridge that have been abandoned? The Point Of No Return supposed to be the major tourist site but what are we doing about it? She queried.
Sir Tony Afia, a prominent figure in the hospitality business in the state, while speaking with The Sensor immediately after AHPA Exco inauguration in December 2017, cited an example in Calabar where the Cross River State government doled out grants to the hoteliers to help them fix their hotels in order to comfortably receive tourists trooping into the state. In the same vein, he underscored the importance of involving the hotel proprietors in the state in the development of tourism industry.
“The important thing is for the state government to invite us, especially to the tourism board, and should be able to organize us, and see exactly our difficulties, and how to put the hotels in order so as to attract people both local and internationally,” Afia said.

Problems Facing Proprietors of Hotels In Akwa Ibom State
In his inaugural speech, the President of AHPA, Sir Aniefiok Alexander, stressed that the problem of multiple taxation is affecting the business performance of hospitality sector in the state, and sent SOS to Governor Udom Emmanuel.
“We also appeal to our dear Governor to please look into the issue of double taxation in the state as it affects the hospitality sector the more,” he said.
While speaking with The Sensor, Sir Alexander said that hoteliers are taxed more than those in other business sectors. He disclosed that there are about 13 agencies of government collecting taxes from hotels at the moment.
The AHPA President also pointed at the area of power supply saying that the hoteliers are groaning under the heavy weight of high cost of diesel, petrol and high estimated bills slammed on them by the power distributing company.
According to AHPA PRO, Mrs. Michael who is also the General Manager of Tranquility Hotels, the hoteliers pay huge amount of money for power supply but have blackout.
“At Tranquility Hotels, we pay N411,000 which has now reduce to N331,000 monthly, I have receipt to show. But at the end of the day, we don’t have light that can carry air conditioner. We don’t have light for 3 hours consecutively.
“So the biggest challenge for hoteliers, and the biggest thing that is shutting down hotels in Akwa Ibom State is what is call NEPA or whatever name given to it. That is the menace we are facing in the hotel business.” 

A Call For Bail Out
According to AHPA PRO, the bailout fund has been issued out to hoteliers in Calabar, Lagos and Port Harcourt. For instance, the government of Cross River State gave grants to hoteliers to renovate and facelift their hotels. This went a long way to help the hospitality sector, and that is why hotels in Calabar are amongst the best in the country today. According to her, “if Akwa Ibom State government would wake up from slumber and acknowledge the fact that we are the second labour employer in this State, they should then bail us out from the economic crunch. Most of us have not been able to facelift our facilities. If Govt comes to help, fine then. This would restore us and we will be able to pay the taxes and levies. So it is the special wish of the hoteliers that we be given a bailout fund.”
During his inaugural speech, the President of the association, Sir Aniefiok Alexander hinted that the association would call on the state governor, Mr. Udom Emmanuel to provide the hotel owners in the state with grants to enable them upgrade their facilities to acceptable standard.
“We will appeal to Deacon Udom Gabriel Emmanuel for a bailout or grants to hotel owners to improve their facilities to standard because hospitality industry is the second highest employee of labour in the state, as it is done in other sectors,” he said.

What Hotel Sector Can Achieve For Akwa Ibom State Economy
Hotels in Akwa Ibom State, so far, has helped a lot in cutting down to size the rate of unemployment amongst the youths. In Tranquility Hotels alone, Mrs. Petronilla Nkanta said there are 34 workers. And out of these 34 workers, there are 24 graduates while there are other ones coming from different levels of education. “You can imagine how one hotel could take over 30 people out of the streets,” she said.
If the hospitality sector in the state is repositioned and co-opted into tourism programmes of the state government, there would be increase in employment; the internally-generated revenue would be hugely realized. As the state is seeking to become the world’s top destination, the aim could be achieved if hotels domiciled in the state are made to deliver excellent services.

Advice To Guber Candidates On Tourism
As 2019 general elections are drawing closer, Mrs. Nkanta has this to tell gubernatorial candidates:
“Because most politicians don’t learn; they don’t need advice but if they need it, I would like to tell them as a woman that has travelled far and wide to places like Europe, America and Asian countries, that if you don’t draft in tourism in the plans of your governance, you will be losing dollars and pounds because tourism is all about income. And the visitors, as they are coming in, are bringing us income. They are the people that would multiply our economy, and help our economy to grow. So I would advise them to take tourism as paramount. What are the points you are going to present to the people in your manifesto?  Have you included tourism? This is one of the things that bring in foreigners into countries.” 


For publicity on entrepreneurs/businesses, contact UbongAbasi Ise on 08189914609 | Email ubongabasiise.gmail.com

 

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